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One Art Nation, the online international art community educating art collectors and professionals, is delighted to introduce its online Art Advisory 101 Program, created to set an industry-wide standard for the art advisory profession.
Experts
Annelien Bruins
Annelien Bruins serves as an independent Chief Marketing Officer to companies in the art, luxury and wealth management industries. She is a board member of the Foundation of the American Institute of Conservation.
Prior to her current focus on marketing strategy, she founded and ran her own art advisory firm in London, founded Katapult Coaching for Artists, an online business that...
Partners
We are delighted to offer a limited number of partnership opportunities for forward-thinking companies who, through their support of an industry-wide standard in the art advisory field, will gain positive brand recognition among art advisors, art collectors and the wider international art market.
Partners will benefit from:
- Increased online visibility in the international art world
- New relationships with aspiring and established art advisors
- Enhanced brand recognition among art collectors and the wider art market
Interested in partnering on this program? Please email info@oneartnation.com.
Module 1
Art Market Fundamentals
The art market has seen many changes over the past 20 years, including a democratization of information through technology and the rise of art as an investment asset and financial tool. Collector tastes evolve continuously. As a budding art advisor, you want to make sure you know the ins and outs of the international art market. How do auction houses, art fairs, galleries and art collectors interact with each other? And what is the role of an art advisor in this fragmented global marketplace? In this module we will discuss art market fundamentals and what they mean for you and your business.
Additional resources
Module 2
The Drivers of Value in Art
Every month you read about auction records in the papers. But how meaningful are those record prices? Do they say anything about the other sectors of the art market? In this module, we will discuss the tangible and intangible drivers of value in artworks in the primary and secondary markets: the importance of the artist, collector’s tastes, rarity, condition and more. We will take a look at appraisal concepts, such as fair market value, retail value and sales estimates and what they mean for your clients. Common risk factors that affect the value of an artwork will be examined, including forgeries and art theft.
Additional resources
Module 3
Helping Your Clients Build a Meaningful Collection
In this module we will look at how you provide value to your clients. In order to be successful as an art advisor, you need to understand your clients’ tastes and budgets. We will show you the process for helping collectors create their dream art collection: from the first consultation with you to viewings, acquisition and eventually installation of the art in their home. We will then dive deeper into the different options available to buy artworks: at auction, at a gallery, an artist’s studio or at an art fair. In this module, you will learn how to provide the best possible buying experience to your clients.
Additional resources
Module 4
Managing and Selling Art Collections
How do you educate your clients on the maintenance and protection of their art collection? In this module we will touch upon all the aspects of art collection care: from (preventive) conservation treatments to insurance, transport and collection management software. When your clients are ready to sell some or all of their art collection, you’ll need to recommend the best sales strategy, whether privately or at auction. We will show you how to assess sales opportunities, while taking into consideration the market for a particular work, the likelihood of a successful sale and, importantly, the costs associated with the sale.
Additional resources
Module 5
How to Set Up Your Own Art Advisory Business
You know your stuff as an art advisor, but how do you translate this into a profitable business? As a small business owner, being a great art advisor is not enough. You need to be a marketing expert, sales person and chief operating officer simultaneously. In this module we will show you how to juggle these roles and how to make technology work for you. We will also teach you how to build a stellar reputation by following best practice and acquire a solid client base with proven marketing strategies. Lastly, successful management of client relationships will be examined.
Additional resources
Ask the expert
Interactive Q&A
You are invited to participate in an online discussion between your colleagues and the course speakers, in which you can share your experiences and ask questions. Please note that participation is not mandatory to earn your Certificate.
Participants will walk away with:
- A Certificate of Participation from the only Art Advisory Course in the world, offering evidence of your expertise
- An excellent understanding of the business, marketing and sales skills you’ll need to set up your own successful art advisory firm
- A firm grasp of the ethical challenges the international art market presents and how to navigate those challenges by following best practice
- A deep awareness of how, as an art advisor, you provide value to your clients throughout the different stages of the collecting cycle
- A sense of achievement and confidence
- A non-accademic credential for your resume/LinkedIn and increased respect as a professional
- A competitive advantage when marketing your services
